Guillermo Oliveto

Strategist and consultant


Guillermo Oliveto is President and Founder of Consultora W, a data-based consultancy company. For 25 years, he has been an expert in microeconomics, consumption, society mood and market research. Oliveto has published four books about consumption culture, social mood, market dynamics and future scenarios.

He was President of the Argentinean Marketing Association (AAM) 2007-10 and Vice President (2003-2006 and 2011-2013). He was President of the Global Market Research Congress of Esomar, Montreal 2008, and the Latam Congress in Buenos Aires 2008. He earned his degree in Business Administration from the University of Buenos Aires.